EO Boston - Set Goals That Actually Drive Growth
Webinar Presentation:
Set Goals That Actually Drive Growth
How to Align Your Team, Increase Accountability, and Improve Financial Performance
Format: 60-minute Interactive Webinar
Date: Tuesday, June 23rd, 2026
Time: 11:00 AM EST
What Members Will Learn
This session gives EO Boston members a practical framework for setting priorities that stick and cascading them across every level of the organization. Eric will break down OKRs (Objectives and Key Results), the goal-setting method behind Google, Amazon, and Spotify, and show exactly how to apply them inside a privately held business.
Members will walk away with:
- A clear understanding of the OKR formula and how to write effective objectives and key results
- Examples of how OKRs work at the annual, quarterly, and departmental level
- A model for cascading goals company-wide so every team member knows how their work connects to the big picture
- A meeting rhythm to keep the company aligned and accountable all year long
- The mindset shift required to think bigger and set stretch goals that actually drive growth
About Eric
Eric Crews is the founder and CEO of Crews & co., a management consulting firm that helps entrepreneur-led companies grow. A lifelong entrepreneur, Eric has guided 300+ organizations to increased revenue, profit, and valuation. He built the Growth Method, a proven operating system to align teams, drive accountability, and deliver results.
Eric founded and scaled Collegiate Entrepreneurs, a student painting company that grew to over 11,000 employees before he sold it. He is also a partner in CE Painting, one of the fastest-growing commercial painting companies in New England. All three companies have earned spots on the Inc. 5000 list, with CE Painting and Crews & co. landing on it four years in a row.
Before founding Crews & co., Eric spent eight years as an EOS Implementer, giving him a deep foundation in business operating systems before developing the Growth Method. He is the author of The Growth Method, the book behind the system his firm uses with every growth client. Crews & co. clients have generated hundreds of millions in additional profit and exits totaling close to $1 billion and counting. 25% of Crews & co. clients are on pace to double every three years.
He speaks from experience, not theory.