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How to Double Down on Doing the Work

Eric Crews
|
12.18.2025
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We’re two weeks out from the end of the year.

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Frankly, it doesn’t make sense right now to give you any new advice.

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By the time you read this, you’re either in a last-minute pressure-cooker to wrap up before a holiday break…

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Or you already have one foot out the door.

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So let’s do something different.

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***

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I want you to look at your calendar, and I want you to block off one hour of time—any day between now and January 9th.

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(This is a huge window of time, even with holiday breaks. You can do this; I believe in you.)

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Add the time block to your calendar, and make it nonnegotiable.

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For one hour in the next 3 weeks, the world can shift around you instead of vice versa.

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What will you do in that time?

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I want you to choose one thing—not three things, not your entire to-do list—to work on during that hour.

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It could be:

  • Clarifying goals for annual planning
  • Taking action on a strategic initiative
  • A good old-fashioned Think Session

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It should be something only you can do, and CEO-level work.

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When time is at a premium, as it often is during this period, double down on reclaiming some of yours.

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Focus on just one thing, for one hour, on one day.

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Let that be enough.

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If you commit to this, you’ll be shocked by how much you can accomplish.

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