I’m not here to talk about Kennedy or debate his virtue as a politician or a person. I’m here to share why, as an entrepreneur and a business leader, you want to emulate the best of what JFK had to offer: his ability to inspire.
True inspiration is never about the leader who inspires—cults of personality don’t last. It’s about the people who feel inspired, who come to see a vision greater than themselves. It’s about making people feel important and seen.
And it’s about instilling the belief that a better version of themselves is attainable, just within reach.
Many business coaches and consultants (including me) often talk about company vision as part of a strategic plan. It is.
We talk about tracking toward that vision by offering clarity and building the habit of execution. You have to.
But what makes a vision truly come alive is conviction. Conviction and caring—actually and authentically—about people (in this case, your team and your customers).