The #1 Problem Every Business Has in Common
I’ve worked with hundreds of companies, and almost every single one shares this problem.
(Can you guess? If you’ve been around a while, I bet you can guess what it is.)
Leads.
The hardest thing to do in business is bring in leads.
Lack of leads prevents companies from growing. And companies that have enough leads do grow, but eventually, they get to a size where they need more leads…..and it’s back to the same old challenge.
There is nothing more important in your business than figuring out how you bring in leads.
And doubling down on what works. Tripling down. At some point, you may get diminishing returns. But until then, you should be pouring resources into ways of getting leads that work for your business.
I know what you might be thinking. “Eric, we don’t really have strong systems for lead generation.” “Eric, we've tried a bunch of different things but we don’t really know what works.” “Eric, it’s referrals and how we can really control those?”
Your data may not be perfect. You may not like the answers it gives you. But if you have clients, you have a way to figure out how you got those clients. And whatever you did, you should do more of it.
Even if it’s a manual, unscalable process.
Even if it costs a lot of time, energy, or money.
Even if it means showing up, in person, to do the hard work of building relationships one at a time.
Everyone wants a silver bullet.
The digital campaign that floods your site with traffic. The podcast spot that sends prospects straight to your door.
But there is no consistent way to generate leads for your business that does not require effort.
If you think about it, should there be? You’re asking a customer to invest in you and what your business has to offer.
I, for one, am okay with working for that investment.
