Example 1: A client in the SaaS industry is growing like gangbusters. They’re losing money every single month, but they’re also funded. They’re spending what they need to grow their business as big as they need to—and they’ve got the resources to do it at a loss right now.
Example 2: A small professional services company wants to grow by 50% next year. They aren’t funded and can’t afford to operate at a loss—this is the owner’s day job. They can’t hire super senior resources full-time, but they do bring in some resources on a fractional basis to make sure they can continue to grow without breaking the bank.
“Big” is relative to where your business is today.
When it comes down to it, most entrepreneurs are scrappy enough to make things happen without a lot of capital. We saw that happen during the height of the COVID-19 pandemic, when many companies realized they could run much leaner operations and get the same results.
Your business needs you to think big. And sometimes, that means spending big, too. But make sure you never confuse your plan for the future with where you are (and what you can afford) today.