Heidi Berger
Process Partner
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Heidi Berger is Co-Creator of Process Optimizer™ where she brings a passion for analytics and helping businesses understand the “why” behind solutions. Process Optimizer™ is a team of expert facilitators who will help your organization define, document and OPTIMIZE your Core Processes so you’ll have consistent outcomes, happy employees, delighted customers, and increased profitability.

Heidi has spent her career analyzing and improving operations for companies in a variety of industries, with over 10 years at P.F. Chang’s, where she held roles as VP of Planning and Analysis, VP of Financial Operations and Risk, and most recently VP of Business Transformation. Heidi has also been in a variety of senior management roles in retail, distribution and restaurant firms where she focused on Finance, Operations, Risk, Treasury and Supply Management. Her roles have helped C-suite leaders guide strategy and make better decisions while also helping coach and mentor those directly affecting the customer. Heidi has a gift for translating the complex nature of numbers and analysis into meaningful, actionable ideas that can be executed.


  • In addition to her work as a coach and consultant, Heidi is also a Green Belt in Lean principles, helps entrepreneurial businesses achieve operational excellence in their core processes to optimize execution. Creating scorecards and dashboards are key drivers in her approach.
  • As a Certified Management Accountant with an MBA in International Operations, Heidi has both the intellectual capacity and the real-world experience to bring meaningful, detailed change to the Process Optimizer™’s clients.

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The Crews & co. Difference


The Growth Method is a full-business operating system designed for scale. Don't just run a good business—grow a great one.


As a client, you'll have full access to our tools, services, and partner network to support your company. Never ask, "Who can help me with this?" again.


Our team measures success by your results. We're here to help you increase revenue, profitability, and salable value.

Growth starts here.

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