Resources to run a better business.
Featured Articles
Sell the Experience, Not the Product
If you want your company to grow, you must look for ways to make your business stand out. Make your business stand out. Not necessarily your product. Because the truth is, your customers are buying more than your product. What they’re really buying is an experience.
Why Every CEO Should Surrender More
When a company is just getting started, it requires significant energy and effort from its founder(s). I can look back at my own recent experience, building this consulting company and the finance company that sits inside of it, and realize that’s true. But the older (and wiser?) I get, the more I recognize that holding on too tight, too long, ends up choking the thing I am trying to grow.
5 Benefits Of Hiring A Fractional CFO
Today’s article is excerpted from an academic paper written by Maggie So, one of our Growth Consultants. In addition to her consulting experience, Maggie has served as fractional CFO for many companies. In this article for Journal of Business Strategy, she and her co-author break down the key benefits of making a fractional finance hire.
Resources for Becoming a Better CEO
We’ve published a ton of content on being a CEO: what the role entails, how to do it more effectively, and even common mistakes that CEOs should try to avoid. To help you get access to all of these in one place, here is a compiled list of all of the resources that we have provided in the past. Hope this helps as a handy guide to level up your leadership!
Use the Personal Leverage Exercise to Be Happier at Work
When your people are optimizing the way they spend their time and effort, it serves them AND the organization. Your team is happier and more productive, and the company sees the benefit in lower turnover, increased profitability, and higher customer satisfaction.
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